Rustic Deco Incorporated Announces Plan for New Global Décor Store - Rustic Deco Incorporated

Rustic Deco Incorporated Announces Plan for New Global Décor Store

March 22, 2022

We are pleased to announce plans for launching the Deco Shelf e-commerce store for global online shoppers. Along with providing exclusive discounts to retail shoppers, this new e-commerce site will complement the company's store by providing parcel-sized decorations and collectibles to a global audience with discounted location-specific shipping rates, local language, and currency conversion. Initially, will deliver to customers throughout North America, including the United States, Canada, and Mexico; and by July 2022, the store will be available to all customers, globally. 

Consistent with the Rustic Deco brand, the Deco Shelf will offer a wide selection of unique designer décor, including premium-brand shelf and desktop decorations and gifts, vintage figurines, antique bookends, and a variety of Rustic Deco and Knox Deco exclusive and collectible uniquities. 

For individuals seeking uniqueness and quality as a means of expressing themselves, provides the ultimate online selection of furniture and décor. Rustic Deco® is committed to delivering nostalgia and timeless character for your home or business. 

Consistent with Rustic Deco’s exacting standards, the Deco Shelf is committed to providing customers with unique decorations, high quality, fast shipping, and superb customer service. Located at, the Deco Shelf e-commerce website is slated to go live April 4th, 2022.

See full Press Release

Rustic Deco Receives

Rustic Deco Receives "Excellent in Technology" Award

July 09, 2021

At this year’s Intercon Internet Conference in Las Vegas, Rustic Deco received the Excellence in Technology award based on its rapidly expanding and highly successful ecommerce platform.  Rustic Deco’s automated e-system enables the company to efficiently market and sell furniture and décor across a variety of online sales channels including Walmart, Amazon, Etsy, Houzz, and Shopify.  

Rustic Deco’s e-commerce platform fully integrates the company’s two Knoxville-based warehouses, ensuring automatic and expeditious logistical control.  This integrated real-time connectivity extends across the WMS with e-QC product confirmation and barcode-scanner syncs that relay inventory and shipping status real-time back to its ecommerce sites.  Post-shipping, Rustic Deco’s ERP system allows customers to monitor shipments via automated text or email updates through every step of the delivery process.

I am very proud that we received this e-commerce award, but I am even more proud of the Rustic Deco team members.  They approach each customer interaction with enthusiasm and truly care about the customer’s satisfaction.  Our fulfillment team is phenomenal with its ability to construct custom crates and pallets for our unique furniture; they ensure each item is carefully packaged and protected - no matter how large or bulky.  I am very grateful for each of these dedicated individuals; they have all contributed significantly to the success of Rustic Deco’s e-platform.   Congratulations team!


Samuel Hatcher

CEO - Rustic Deco Inc.

NOW AVAILABLE on - Modern Industrial Furniture from IA|O - Rustic Deco Incorporated

NOW AVAILABLE on - Modern Industrial Furniture from IA|O

May 08, 2021

On March 26th of this year, we had the pleasure of visiting the Iron Age | Office manufacturing site located in Kennesaw, Georgia and meeting Sean Dineen (CEO) and Gail Matherne (Sales Operations).  Laura and I were very impressed by IA|O's craftsmanship and modern-industrial designs.   

After seeing their products and talking with Sean and Gail, it was clear that IA|O's portfolio would be an excellent complement to Rustic Deco's online catalog.  We love the style so much that I dedicated a separate collection page on to host the IA|O selection.  If you'd like any of these items customized, just let us know.  


More Shipping Options for US and Canada... Visit Our Sister Site: Knox Deco - Rustic Deco Incorporated

More Shipping Options for US and Canada... Visit Our Sister Site: Knox Deco

May 15, 2020

We are proud to announce that Knox Deco’s e-commerce website is open for business. The launch of marks another milestone in the company’s transformation from national to international retail. Along with providing special discounts to shoppers, this new e-commerce site will complement the company’s popular store by providing US and Canadian shoppers automated real-time shipping quotes.  This feature individualizes shipping and freight options based on the buyer’s geographic location.  The Knox Deco website will also offer free in-store pickup from the company’s Knoxville, TN warehouse. 

The new website is structured around three living areas: dining room, home office and entertainment areas.  Knox Deco offers a wide selection of designer furniture and décor for restaurants, businesses, and homes, including customized vintage industrial, mid-century modern styles, and Rustic Deco exclusives.  The store’s mission is to provide customers with a great online shopping experience coupled with affordable yet flexible shipping options.   

We're Moving!!

August 04, 2019

Hi everybody,

We are pleased to announce our plans to relocate Rustic Deco’s primary office and distribution center to Henson Road just off Middlebrook Pike in Knoxville, TN. Due to higher-than-forecasted sales for 2019, we have outgrown our current location at 207 Center Park Drive. The new location will allow Rustic Deco to not only address the going expectations for expeditious shipping, it will also give us more control over quality and customization options.

At our new location, we have expanded development areas to allow our designers to accelerate prototyping and customization.  The next few months will be very exciting as we bring you new furniture designs and collections. Stay tuned!

Policy Changes for Rustic Deco! - Rustic Deco Incorporated

Policy Changes for Rustic Deco!

January 06, 2019

We’re working to improve the customer experience, and we’ve heard you!  

Effective immediately… 

  • Free shipping on all orders over $99
  • Free returns (no restocking fees)
  • 14-day money back guarantee
  • Now offering Rustic Deco gift cards
  • Financing available (options to pay over time) 

Please continue to provide feedback. Your input is greatly appreciated! 


Happy shopping,

Rustic Deco Management

Rustic Deco Trademark Granted - Rustic Deco Incorporated

Rustic Deco Trademark Granted

November 18, 2018

Rustic Deco Incorporated granted trademark for Rustic Deco

Press Release (November 17th, 2018)

Rustic Deco Incorporated (RDI) has been granted an registered trademark for the Rustic Deco brand name by the United States Patent and Trademark Office (USPTO). Formal notification will be published in the next issue of the USPTO’s Official Gazette.


NOTICE OF PUBLICATION received from United States Patent and Trademark Office (USPTO)

We are pleased to announce that our trademark application (U.S. Serial No. 88020261) granting rights to Rustic Deco Incorporated for the "Rustic Deco" brand name is scheduled to publish in the USPTO's Official Gazette on Dec 4, 2018. If you have any questions about the content of the Notice of Publication, contact

The Rustic Deco trademark covers a variety of areas around furniture and decor, including International Class 020.  The company's homepage along with the website and other Rustic Deco branded materials will be updated this week to reflect the brand's protected status via a visible registered trademark symbol in relation to the company's designer furniture collections, especially for pertinent rustic decor and modern and vintage industrial-style furnishings.

To preview the Notice of Publication, go to the Trademark Status & Document Retrieval (TSDR) database, accessible at you have difficulty accessing the Notice of Publication, contact the Trademark Assistance Center (TAC) by e-mail at or by telephone at 800-786-9199.

For more information about this notice or the Rustic Deco brand, see Press Releases on the website or contact .

New eCommerce Website goes Live! - Rustic Deco Incorporated

New eCommerce Website goes Live!

November 04, 2018

Hi Everyone,

We are excited to launch our new eCommerce website!  It’s been months in the making with designing, selecting, and purchasing unique handcrafted furniture from here in the US and from around the world! 

What makes Rustic Deco different?

  1. Uniqueness

We are committed to offering our customers unique high-quality furniture and decor. We understand your schedule is demanding, and it isn’t easy finding the time to rummage through all of the online clutter when looking for something special.  We specialize in conversation pieces that you won’t find on Wayfair, Amazon or at your local furniture store.  Most of our items are custom limited edition or one-of-a-kind.  We also have a great selection of nostalgic pieces inspired by American history and machine-age icons.  For example, our Steampunk crank tables were inspired by 19th century steam locomotives, and our Aviator furniture was inspired by WWII fighter planes and bombers.   

  1. Customization
We want you to have the opportunity to combine and blend various styles of furniture. We host a diverse selection of decorating themes.  When shopping with us, you won’t have to buy an entire dining or living-room set like in most furniture stores.  We give you the chance to mix and match, so you can create your own style and theme!  
In today’s decorating world, you often hear interior designers using terms like urban farmhouse or modern industrial. Why? Because they know that customers won’t pay them the big bucks for “ordinary”, and uniqueness stems from innovatively and tastefully designing out-of-the box themes. They don’t limit themselves to all modern furniture or traditional decor.  Add character to your furnishings like professional interior decorators and designers.  For example, try combining a rustic industrial dining table with a classic-style crystal chandelier.  They look great together!
If you want even more individualization, we also have options for building custom tables via different table-top and base combinations. We offer reclaimed-wood tops, butcher-block style tops and beautiful hardwood slabs from South America, West Africa, India and the U.S.A.  Styles for our table bases range from vintage industrial cast iron to modern industrial stainless-steel legs and mid-century modern hairpin legs.  We even offer carbon steel and wood farmhouse table legs.
  1. Quality
Quality is extremely important to us. You won’t find wood veneers or synthetic leather used in our products.  Rustic Deco items are manufactured from cast iron, solid hardwood, stainless or carbon steel and genuine cowhide leather.  Our items are handcrafted or limited editions. They are not mass produced!
To make ordering simple, our online store offers convenient and secure purchasing with free shipping on orders over $150.   If you’d like to plan your project in person, we’d love to see you at our design studio in Knoxville, Tennessee.  Just drop us an email to schedule an appointment.
Happy shopping!
Samuel & Laura